Image Source: FreeImages
You can’t expect your potential customers to just come to you, keep tabs on you, and visit your site whenever they feel like it.
You have to make them want to come and see what you have to offer.
You need a landing page that will grab their attention and make them want to know more about what you have for them. A well-made landing page is the first step in making that happen.
A landing page is essentially a website with a single focus. It should be able to communicate your message clearly and concisely while driving traffic back to your main website.
Let’s take a look at some of the top 7 tips for creating a winning landing page.
Creating an effective landing page helps drive visitors directly from search engines or other sources directly to your desired destination –> Your website!
Make sure your landing page has a single focus
Your landing page should have a single focus, and that focus should be to get people to take action.
You don’t want to send new customers to a landing page that talks about your company and what you do, or a landing page that talks about nothing at all. With a single focus, you can make sure that customers are on the right path and are getting what they came for.
You can do this by asking them to do something specific, like sign up for a special offer, download a guide, or buy your product. Your focus should also be reflected in the design and content of your landing page. You don’t want there to be any confusion or doubt in your customer’s minds as to why they’re there.
Use strong, vibrant colours
Colour plays a major role in landing page design.
It not only attracts visitors’ attention, but it also creates an emotional response in them. The colour you choose for your landing page should be consistent with your brand and create the right mood.
You may want to consider using colour psychology to help you decide on the best colours for your landing page design.
For example, blue is a colour that is often used in branding and marketing materials because it is a colour that is trusted, reliable, and trustworthy. Green, on the other hand, is a very soothing colour that is often used in spa and beauty product branding because it is a colour that is associated with healing and relaxation.
When creating your landing page, you should choose colours that are consistent with your brand and that will elicit the desired response from your visitors.
Don’t rely on text alone
You might be tempted to rely heavily on text for your landing page, but don’t. You want your landing page to be clear and concise, yes, but you don’t want it to be overwhelming either.
There should be a nice balance between text and visuals.
When you rely too heavily on text, you run the risk of turning off customers because they don’t want to read a novel – they just want to know what they’re getting themselves into. Your visuals, on the other hand, should be bold, colourful, and compelling.
You want your landing page visuals to be engaging and draw the visitor’s attention. You also want visuals that are consistent with your brand.
Be clear and concise
As we just mentioned, you don’t want your landing page to be too heavy on text. At the same time, you also don’t want to skimp on the details. Your landing page needs to be clear and concise.
Your message needs to be clear and concise. Your offer needs to be clear and concise. Everything about your landing page has to be clear and concise.
You want your landing page to be easy to understand and provide visitors with all the information they need so that they can make an informed decision. You don’t want your landing page to be confusing or leave visitors wondering what’s going on. At the same time, you don’t want it to be too heavy on text.
Be visual with photos and videos
If you’re creating a product-based landing page, make sure you use visuals that are related to your product.
This includes product images, gifs, and videos. You want to make sure your landing page is visual so that customers can better understand what they’re getting themselves into. When you use visuals on your landing page, customers are able to see what they’re being offered.
They can see the product or service they’re getting themselves into and can better understand the benefits that come with it. This helps to reduce the amount of confusion and uncertainty that may come with reading a lot of text.
Ask for the sale
You want to make it clear on your landing page that you’re there for one reason – to make a sale.
Don’t be shy about asking for the sale. Instead, be bold and ask for it directly and clearly. This can be done in a number of ways.
You can ask visitors to subscribe to your email list. You can ask them to download a free report or guide. You can ask them to sign up for a special offer. You can also ask them to buy your product or service. Whatever it may be, make sure you ask for the sale directly and clearly on your landing page.
Don’t skimp on quality
Even if you’re creating a landing page that has a single focus, that focuses on a single product, or that only has a few words on it, you still need to make sure it’s of high quality.
You don’t want to skimp on quality in any way, shape, or form. Your landing page will drive people to your website, and it needs to look good while it’s doing it.
If your landing page is of poor quality, people aren’t going to trust it. They’re going to assume that the product or service you’re offering is also of poor quality. This will cause them to click away and never come back.
Your landing page is the first impression that potential customers will have of your business. Make sure you’re creating a landing page that is engaging and reflects your brand. Following these 7 best practices for creating a winning landing page will help you create a page that will convert more visitors into customers.
I am an entrepreneur and co-founder at PicketMaze. I specialize in search engine optimization and digital marketing.