A Beginners Guide to Email Marketing: How To Use Emails To Grow Your Business

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You may be thinking, “Does the world really need another article on email marketing?”

 You wouldn’t be wrong to ask that. 

Everyone and their dog has been writing about email marketing for years now…

so why should you read this one? 

Because we promise you won’t have read anything like it before. 

That is because most articles on email marketing are written by marketers who have insider knowledge of how marketers use it as a tool. 

But what if you aren’t a marketer? What if you are just someone who wants to grow their business and doesn’t know where to start with marketing? 

If that sounds familiar, read on…

What is Email Marketing?

Email marketing is the process of sending a commercial message, typically to a group of people, using email. 

Email marketing can be automated, sending emails in response to triggered events, or manual (i.e., sent by a person rather than a computer program). 

Email marketing can also be sent as a recurring series with a schedule determined by the marketers. 

Email marketing is a great way for companies to communicate with their existing customers and find new customers. 

You can communicate about sales, new product information, 

or any other type of information that customers would want or need to know. 

You can also use email marketing to build your business relationship. 

You can inform your customers about new additions to your website or any other type of website changes that you want to be sure they see. 

Email marketing can be used as a lead-generation tool. 

You can use a call-to-action in your email to prompt customers to take a certain type of action, 

such as buying a product, signing up for a membership, or any other action you want them to do. 

Email marketing can also be used as a retention tool. 

You can use email marketing to remind your customers about their past purchases or 

to provide them with the information they may be interested in.

Why is Email Marketing Important for Small Businesses?

Email marketing is important for small businesses because you can use it to grow your business. 

You can create an email marketing campaign and use it to attract new customers and customers who may have forgotten about your business. 

You can also use email marketing to keep your current customers happy and 

keep them coming back to your business. 

Email marketing campaigns can help you increase your sales. 

You can create campaigns that inform your customers about sales and encourage them to make a purchase from your business. 

You can also create campaigns that make your customers aware of products that they may have forgotten about or never heard about. 

You can also create campaigns that prompt your customers to make a purchase for a certain reason, 

such as because of a holiday or special occasion.

Decide: Should you use Paid or Organic Email Marketing?

With all the options out there, you will have to decide between paid and organic email marketing. 

Paid email marketing is sending your emails through a service like Mailchimp or Campaign Monitor, and they will take care of everything. 

From sending emails to analytics, managing your subscribers, and more. 

For a small business owner, this may be a bit too much. 

First, you may not have the budget for it. 

And second, you may not have the time for it either. 

What about organic email marketing, then? Well, this is sending your emails directly to your subscribers. 

It’s more time-consuming, but it’s also more flexible. 

You can send emails whenever you want, and you don’t have to worry about managing your lists and whatnot.

Which Emails should you send?

The best emails to send are the ones that drive conversion. 

For example, if you have a product that is best sold during a particular season (e.g. Christmas), you can send emails to your subscribers in that time frame. 

If you are selling a product, you can send emails to your subscribers with a discount code, free shipping, etc. 

If you are selling a service, 

you can send emails including testimonials, a free consultation, or anything that shows how you can benefit your customers. 

If you sell a product, 

you can send emails introducing the product, the benefits, and the price. 

You can also send emails with special discounts or sales for a certain amount of time. 

If you sell a service, you can send emails introducing your service, the value you can provide, and the price. 

You can also send emails with testimonials from your previous clients and a “free consultation” offer.

How to Grow your Audience Before you Start Marketing?

Before you start sending emails, you may want to grow your audience first. 

This way, you can send an email to a larger group of people, which could convert better than sending emails to a small group. 

You can do this in a few ways:

– Provide value to your targeted audience – If you want to grow your email list, you first have to have something to offer to your audience. 

What problem do you solve? 

What value do you provide? 

What information do you share? 

– Ask for their email address – Once you have created a list of prospective customers, you can ask them for their email addresses. 

You can do this in a number of ways: ask them in your blog posts, ask them in your YouTube videos, or ask them via your website.

Summing up

Email marketing can be a great way to increase your sales and grow your business. 

Before you start, you need to decide if you want to use paid or organic email marketing. 

You also need to decide which emails you want to send to your subscribers. 

Once you have that figured out, you can start growing your audience and sending emails to them.

Timothy Mbiti

I am an entrepreneur and co-founder at PicketMaze. I specialize in search engine optimization and digital marketing.

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