Image Source: Pexels
Growing your business involves focusing on the details.
Targeted marketing and advertising is the key to going big.
How? By getting small.
Localized SEO for your business means going big by getting small.
Localized search engine optimization (SEO) gives your business a targeted boost by directing traffic from Google, Bing, and Yahoo to your website that’s specific to your city or area.
It may seem like an obvious step, but speaking as someone who has worked with many businesses that struggle to grasp the basics of SEO, it’s much easier said than done.
But don’t worry; we’re here to help you get started with localized SEO for your business.
What is localized SEO?
Localized SEO is the process of ranking websites and online businesses in Google based on their physical location.
It’s a type of SEO that focuses on your business’s proximity to potential customers by increasing site traffic that’s specific to your area.
It makes it easier for potential customers searching for businesses in their area to find your company.
Localized SEO differs from general SEO in that it targets customers in a specific area, whereas general SEO targets everyone.
Localized SEO is especially important for businesses with a physical location.
Without it, you’re missing out on a huge chunk of potential customers who are looking for businesses near them.
Why is localized SEO important for your business?
Localized SEO provides a much-needed boost in customers for your business.
It helps your business rank higher in search results, which will bring more people to your website.
This, in turn, leads to more conversions, more sales, and higher revenue.
With localized SEO, you can focus on your customers by reaching people in your immediate area.
You can provide information that’s relevant to them and cater to their needs.
It’s a great way to increase brand awareness and boost your reputation.
By targeting your customers near you, you can better serve them, increase brand loyalty, and make your business more relevant.
With localized SEO, you can expand your reach and bring in more potential customers.
Customers who are already nearby and ready to buy from you.
Step 1: Perform keyword research
Keyword research is the foundation of every SEO campaign.
It’s the process of identifying what terms and phrases your potential customers are searching for.
This helps you get a better idea of what people are looking for and what information they’re seeking.
It’ll also help you determine what topics to focus on for your content, which is an important part of localized SEO.
By understanding the keywords your customers are using, you can better understand what they’re looking for, what questions they have, and what information they need to solve their problems.
From there, you can create content that’s specifically targeted to that audience.
Your localized SEO campaign will be much more effective as a result.
Step 2: Create content that’s locally relevant and valuable
This step is all about the content.
Once you’ve identified the keywords you want to rank for, you need to create content that’s both relevant and valuable to your customers.
To do this, you’ll want to create content that answers your customers’ questions and is focused on addressing their pain points.
You can also include information about your business and what you have to offer.
The most important thing is that you write content that’s valuable to your customers.
If you can do that, the traffic and conversions will come.
More importantly, your customers will come back for more.
By creating content that’s locally relevant and valuable, you’ll be creating a better experience for your customers.
This will help boost your brand and reputation in your area by providing a better experience for your customers.
Step 3: Add local business listings
Adding local business listings is another important step in localized SEO.
This means creating and filling out profiles on local business directories.
These directories include information like your business’s address, phone number, website, and more.
The more directories you can get your business listed in, the more localized SEO benefits you’ll see.
These directories let Google know you exist and help build trust with your potential customers.
Google also uses this information to confirm your business’s legitimacy.
This helps boost your trustworthiness and can help you rank higher in Google, which is great for localized SEO.
When you create a business listing, you also get a chance to add more content about your business.
This could include things like a description of your business or a link back to your website.
The more you can add to your business listing, the better.
Step 4: Klip Your Content and Write a Blog Guide
Klipping your content means curating content from other sources and linking to it in your own content.
This is a great way to demonstrate authority and show that you know what you’re talking about.
It also allows you to link to already-existing content that’s been proven to be valuable to your readers.
This helps diversify your own content and gives you more content to link to.
It also helps improve your SEO by giving Google more content to rank your website for.
Blog guides are similar to blog posts, but they’re usually longer and more in-depth.
They’re often between 1,000 and 2,000 words long, which is the sweet spot for SEO.
Step 5: AdWords For Business Listings Advertising Campaigns
AdWords is Google’s network of advertisements.
If you’re serious about growing your business, you should be using this platform.
It’s a great way to get your business’s name out there and bring in new customers.
By setting up an advertising campaign on AdWords, you can directly target customers in your area.
You can also target keywords and phrases related to the topics you’re covering in your content.
This gives you a great opportunity to show people what your business is all about and get them on your email list.
It’s also a good way to direct traffic back to your website and increase your localized SEO.
Depending on the keywords you choose, you can also increase brand awareness.
Step 6: Paid Marketing Channels (e.g. Facebook Ads)
Paid marketing channels, like Facebook Ads, are another way to boost your localized SEO.
This paid channel can help you reach even more customers in your area.
It’s also another way to direct traffic to your website, which will ultimately help boost your SEO.
Facebook Ads, like the AdWords platform, is all about targeting your customers.
You can set up your ads to show only to people in your area.
You can also target keywords and phrases related to the topics you’re covering in your content.
This also lets you speak to people about your business and get them to engage and give feedback.
It’s also another good way to direct traffic from social media back to your website and increase your localized SEO.
Conclusion
There’s no denying that SEO is important for any business,
but localized SEO is especially important for those with a physical location.
Localized SEO makes it easier for potential customers to find you and gives you a chance to better serve them.
It also gives you an opportunity to expand your reach and bring in customers nearby who are ready to buy from you.
With localized SEO, you can better serve your customers, grow your brand, and increase your revenue.
All it takes is a focus on the details.
Timothy Mbiti
I am an entrepreneur and co-founder at PicketMaze. I specialize in search engine optimization and digital marketing.
