6 Tips to Sell More with Social Media Marketing

Social media marketing is one of the easiest, most cost-effective ways to sell more. 

With the right strategy and execution, your brand can reach a wider audience, boost brand awareness, drive website traffic, and increase sales with minimal upfront investment. 

Social media marketing is also very measurable. 

You can see exactly how many people saw your post and which group of followers reacted to it more positively. 

This means you can monitor the success of your campaign and fine-tune it as necessary to get better results next time around. 

Even small businesses with limited budgets can take advantage of these tools to sell more with social media marketing. 

The key is to focus on strategies that have the greatest ROI (Return on Investment) for your business and its resources 

— while still being cost-effective and realistic for your business at this stage in its growth.

Set Realistic Marketing Goals

First and foremost, you need to set realistic marketing goals. 

If you have aggressive revenue targets but very limited time and resources to achieve them, you’re setting yourself up for failure. 

Instead, break your goals down into attainable chunks that fit into your marketing plan for the year. 

Focus on one or two specific marketing goals for each social media channel and track your progress toward meeting those goals.

Create Great Content

Social media marketing is all about engagement, and the best way to engage your followers is to create great content that they want to see. 

This doesn’t mean that you have to be creating unique content for each channel — though you should strive to do that if you can. 

Rather, the focus should be on creating content that your followers want to engage with. 

What do your followers want to see? 

What types of content are they sharing, liking, and commenting on? 

What types of content are they ignoring? 

What are they also not engaging with on other pages? 

What can your brand uniquely offer to stand out from the crowd? 

What types of content are effective on each channel? 

While it’s true that one-size-fits-all doesn’t really work in marketing, 

it’s also important to remember that the best social media marketing campaigns are targeted. 

You want to be engaging the right people with the right message at the right time, 

so it’s important to know your audience and tailor your content accordingly.

Educate Your Audience

You’ll engage your followers and build trust with them if you can provide useful and trustworthy content. 

One of the most effective ways to do this is to educate your audience on topics related to your brand or industry. 

A good example is the fitness brand Beachbody, which has built an entire social media marketing strategy around educating its followers on health and fitness. 

Their content isn’t just silly memes and inspirational quotes — 

it’s real, actionable advice and information designed to help followers reach their health and fitness goals. 

Very few brands can build an entire social media marketing campaign around educating their audience. 

This is because it’s difficult to sustain the hype and engagement levels of purely inspirational content. 


if you can find a way to consistently add value to your followers’ lives and make them feel like they’re getting something useful out of following your page, 

you’ll build trust and loyalty that lasts.

Plan Out Your Strategy

There are literally endless ways to market your business on social media. 

You can post new content daily, or you can go weeks between posts. 

You can partner with other brands, create your own memes, and host live video events — 

or you can simply share your existing website content and hope your followers click through. 

Whatever strategy you choose, it’s important to have a strategy. 

While it’s okay to try new things and experiment, you don’t want to be flying by the seat of your pants every time you decide to post something to social media. 

It’s also important to consider the timing when planning out your social media marketing strategy. 

Certain times of day are more popular than others, and certain days of the week see more engagement than others.

Monitor ROI and Run Tests

If there’s one thing that all marketers can agree on, it’s that nothing is set in stone. 

While you should definitely have a strategy and a plan for each social media channel, 

you should also be flexible enough to be willing to try new things and tweak your strategy as necessary. 

If you see that a certain type of content isn’t getting engagement or attracting new followers, try switching things up a bit. 

Post different types of content, run different types of paid ads or try a new group of influencers. 

If one strategy isn’t working, don’t be afraid to move on to something new.

Create Paid Ads

Social media marketing is all about engagement, 

and the best way to engage your followers is to create great content that they want to see. 

However, not everyone will see your posts organically, and you may need to pay to get in front of certain groups of people. 

When it comes to paid ads, you’ll have a few different options. 

Where you choose to invest your money, what type of ads you create, and how much you spend will all depend on your goals, audience, and the specific social media channels you’re trying to reach.


Social media marketing is one of the easiest and most cost-effective ways to boost your sales. 

The key to success is to create great content that engages your followers, educates your audience, and plans out a strategy for each social media channel. 

Monitor your ROI and run tests as necessary, and you’ll be well on your way to selling more with social media marketing. 

Now that you know how to sell more with social media, it’s time to put your knowledge to good use. 

Whether you’re just getting started with social media marketing or need a refresher, we’ve got you covered. 

This social media advertising guide will walk you through the steps you need to take to create a successful social media marketing campaign. 

From choosing the right channels for your business to creating engaging content and scheduling posts, 

this guide has everything you need to start selling more with social media marketing.

Image by storyset on Freepik

Timothy Mbiti

I am an entrepreneur and co-founder at PicketMaze. I specialize in search engine optimization and digital marketing.

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