If you’ve just started using Google Ads (or any other PPC advertising campaign) to advertise your business and sell your products,
you might be feeling a little bit confused about where to begin.
How do you know what keywords are relevant to your business?
Where do you find the best audience for your advertisements?
Which ads are going to be most effective for bringing in new customers?
These are just some of the questions that might be going through your head right now.
Don’t worry, you’re not alone! Plenty of other business owners have had the same response when first starting out with PPC marketing.
However, it doesn’t take long before these doubts subside and you begin formulating an actionable plan that will inform all future advertising endeavors.
What is PPC Advertising?
PPC advertising is a type of online marketing that allows businesses to place ads on search engine results pages (SERPs) to drive more traffic to their site.
When people search for things online, PPC ads will often appear on the right-hand side of the page.
There are many different types of PPC advertising, but the most popular is Google Ads.
This can be something that can seem overwhelming if you are a new business owner or someone who is not familiar with advertising.
However, you should try to remember that these ads are there for a reason.
They are something that someone is actively looking for.
This means that there is a chance that they are looking for your business as well.
The best thing about PPC advertising is that it is very measurable.
You can see how much you are spending, how many people are clicking on your ads, and how many people are actually converting (meaning they are buying something from you).
PPC advertising is the perfect way to get more traffic to your website without having to spend a lot of money upfront.
how to plan your PPC ads
This is a very important part of creating your PPC campaign.
Make sure that you have a clear understanding of what keywords you will be targeting.
Remember, you want to try and stay as specific as possible.
You also want to make sure that these keywords are relevant to your business.
Next, you will want to understand your audience.
Who are these people? What are their interests? What are their pain points?
This will go a long way in helping you to create the perfect advertisement for your business.
Now that you have a better understanding of your keywords and your audience, it’s time to start brainstorming your ad copy.
You will want to remember a few things when it comes to ad copy.
First, you want to make sure that you are addressing your customers’ pain points.
Next, you want to make sure that you are being as specific as possible.
You want to make sure that your ad copy is something that people are going to want to click on.
Identifying Audience Behaviour
Another aspect of PPC ad planning that is important is understanding how your audience is behaving online.
In order to understand this, you will want to take a look at things like demographics and psychographics.
You will want to understand who your audience is and how they are behaving online.
You will want to take a look at things like their age, gender, and income.
You will also want to take a look at where your audience is spending most of their time.
This will allow you to better understand how your audience is behaving.
Next, you will want to take a look at your competitors.
This will allow you to better understand the competitive landscape.
You will want to take a look at who your main competitors are and how they are advertising their products or services.
This will help you to better understand how your audience is currently being targeted.
Finding Relevant Keywords
Another important aspect of PPC ad planning is finding relevant keywords.
Remember, when you are trying to find relevant keywords, it is important that you are as specific as possible.
You want to be as detailed as you can when searching for keywords.
This will help to ensure that your ads are being displayed for a wide range of potential customers.
You will want to take a look at your business and try to think of keywords that your potential customers would type into the search engine when trying to find the product or service you are offering.
Again, you want to try and be as specific as possible.
This will allow you to expand your reach and bring in more potential customers.
Another aspect of PPC ad planning is assessing your existing campaigns.
There are a few things that you will want to do when assessing your campaigns.
First, you are going to want to take a look at which campaigns are bringing in the most traffic and which ones are bringing in the most conversions.
This will help you to better understand where you should be focusing your attention.
You will also want to take a look at which campaigns are costing you the most money and which ones are costing you the least.
This will allow you to see where you could potentially save some money.
You will also want to take a look at the clicks and impressions of your different advertisements.
This will help you to see which ones are being clicked the most and which ones are being seen the most.
This will allow you to see which ones are performing well and which ones are not.
Creating ad groups
Another important aspect of PPC ad planning is creating ad groups.
An ad group is a collection of ads that are all related to one another.
This makes it easier to track your progress and your overall campaign success.
When you are creating ad groups, you want to make sure that you are keeping the above information in mind.
This will allow you to create effective ad groups that will help you to succeed with your PPC campaign.
Finally, you will want to create your advertisements.
When creating your ads, you want to remember that you want to be as specific as possible.
You also want to try and be original and creative.
You want to make sure that your ads are eye-catching and are going to keep people’s attention.
You want your customers to know exactly what they are clicking on and why they should click on it.
You also want to make sure that your customers are seeing your ads.
Google allows you to choose where you want your ads to be seen.
You can choose between search engine results, YouTube, Gmail, and more.
You can also choose the amount you want to spend on each ad.
This will allow you to better control your budget and ensure that you are getting the most out of your investment.
PPC ad planning is an important part of creating a successful campaign.
By understanding your audience behavior, finding relevant keywords, assessing your campaigns, creating ad groups, and creating compelling ads, you will be able to create a successful PPC campaign.
I am an entrepreneur and co-founder at PicketMaze. I specialize in search engine optimization and digital marketing.