In the world of digital marketing, it’s crucial that you know your audience and how to best reach them.
This is especially important for websites or businesses with a specific audience in mind – such as a company that sells products or services directly to consumers.
Websites are a great way to introduce potential customers to your brand and services,
but they aren’t the only tool in your arsenal.
Hosting multiple pages on one site isn’t always the most effective way to reach your target audience.
In fact, it might be much more beneficial to create individual landing pages specifically geared toward converting visitors into customers.
What exactly is a landing page? And what sets it apart from an ordinary website? Keep reading to find out more!
What is a website?
Websites are connected web pages that encapsulate information about your business or organization.
A website can be useful when its user-friendly design offers easy navigation choices.
It helps people learn about a brand and consists in general of all things related to the business.
Websites are often used by businesses and organizations for branding.
These sites provide information and give users background details including company history, organization statistics, company profile, contact information, and more.
Several web pages are available on a website: these can be: An about page, a contact page, and a blog page.
What is a landing page?
A landing page is an individual site that aims at achieving one goal.
It may be to advertise a product or service, to obtain visitors’ email addresses in order to get a list for newsletters or to get registrations to an online event.
Landing pages are designed for conversions.
They have specific qualities which aid the user in completing the action.
Here is an example of Shopify website landing pages designed in a bid to attract visitors to register for the Free Trial.
Landing Page should avoid distractions that might keep visitors from the page.
There are many types of landing pages, but most fall into one of two categories: lead generation or conversion.
Lead-generation landing pages are meant to assist in the process of collecting contact information from visitors.
Conversion landing pages are designed to get visitors to take a single action.
There are many different types of conversion landing pages, and they often depend on the business goals of the company using them.
Tell me the difference between a landing page and a website.
As it turns out, a landing page and a website are two very different things with very different objectives.
How do they compare to each other? This useful chart illustrates the difference between a landing page and a website and also makes clear the audience for each of them.
Your website visitors are people genuinely interested in your product or service.
If a consumer has any fashion interests, they will be on your site and will visit your product pages.
Similarly, your landing page needs to target your audience for a more specific campaign.
Can you use a landing page as a website?
Can you use a landing page for your website?
Does a landing page have the potential to increase traffic on your site?
The answer is very simple.
It’s easy to use landing pages as an alternative for simple websites.
However, you might never get what you wanted.
Remember that a website or landing page has a different function, different goal & different audience.
You will achieve maximum results if you have the proper site that explains your business or individual landing pages for marketing campaigns.
Landing Page vs Website: Key Differences
There will never be another wasted hour of work.
This is where the main distinction between Landing Page vs Website comes in.
A Landing page is a stand-alone web page also known as a single-page website that is used at different stages of a customer’s life cycle.
Landing pages are renowned for their focused design and content for increasing conversion rates.
Hence when working on a landing page it is necessary to carefully select the information to avoid misunderstandings and simplify the procedure.
They generally exist to promote conversion in marketing campaigns above all else and often have very little in common with the rest of the site on which they reside.
When do you need a website?
Websites help customers experience your business more than landing pages do.
The prospective customer can go into your company’s website and understand it.
They may read your About page or read your Blog and see what you sell.
Your website is important to build trust with your customers and increase your brand visibility.
A good website must consider two things.
A solid overview of your business
Visit your website and make sure your website provides people with a comprehensive description of your business.
It should address the basic question a new visitor is asking.
For example, you should explain why this is a good thing.
Firstly, consider how you can organize your site into logical sections so people can easily discover more details.
You may want to create a separate product pages if your business has a multiple products.
If you choose, you could start a website with a homepage and several blog articles detailing your product, service or industry information.
When a viewer sees various aspects of your website they will be aware of the brand.
You can use a fun and informal brand voice throughout your site.
The same applies to logo design and colors.
Once you decide on your branding you need to repeat it on all your web pages.
Monday’s websites use clear branding which helps make it obvious to people who visit their website.
What makes a good landing page design?
The anatomy behind landing pages helps attract visitors and encourages action.
Use a landing page element that directs the viewer to the exact place that he wants.
See these articles where we talk about the best way to create a successful landing page on your website
and what is the most effective method to write copy for landing pages.
When do you need a landing page?
You need landing pages for your paid ads to reach specific goals.
Landing pages are often the ideal way to create lead generation or close sales with an attractive CTA.
They will also help potential clients to follow a certain path. Create the perfect landing page using these elements.
Failing to write a compelling landing page can destroy the power of your landing page.
How do we get sales copy for websites? How can I sign-up for newsletters? Sell tickets to events? Is there any way for me to give out my ebook?
Ticket sales require another strategy as opposed to a simple offer of downloadable books.
Considering the way your audiences communicate – what’s the easiest way of conveying your message to them?
Keep your writing brief — Usually, the pages have hooks that grab their attention.
Creating an appealing CTA is key for visitors, this helps them understand what steps you want them to follow.
Choose contrasting colors on buttons to help them stand out.
Include imperative action words such as “Signup!” or “Give me a freebie!”. SurveyMonkey uses different CTA buttons with imperatives to encourage the visitor:
What is our goal for this landing page?
Knowing the objective of a website will assist the user by allowing them easy navigation and action.
Landing page vs website: When to use a website?
The information below will help you get more visitors to your company.
It’s possible to improve the visibility of your search results.
Let us examine different usage scenarios.
Describe your products or services
When someone is looking for a specific term on the Internet such as “interior designer” or “dental surgeon” there is presumably some information that can help them determine the best service to buy.
They may have no idea how they got there but will want to learn about all the options available to them.
In that case, your site is the ideal platform to showcase what you do and encourage people to explore further if necessary.
Remember that the point here is to provide information, not to sell.
This is what is done on your website, so it must be easy for the reader. It is possible by:
Telling them the story of your brand
Your website provides the best way for you to tell the brand story.
This site also gives users an easy way to ask questions relating to your company, products, or services.
The internet offers much more space for this than landing pages.
If a landing page vs website was created then it would force the information to be on one page and the user could never navigate away for more information.
Provide functions for users
You may also have a website that provides the ability for users to request more information or make appointments.
The content might not be available to the general public so a customer may have to log in to access it.
The landing pages are good locations for the form to register but you must provide several web pages with more information in order for them to be successful.
You can also provide other functionalities such as:
Improve Your Search Engine Rankings
Search engines are essential for websites to be successful.
This program helps search users find your website by converting your website to searchable keywords.
Websites have a major advantage over landing pages because websites generally provide more information and web pages target a large number of people.
You can optimize your website to suit:
- People only seeking information
- People searching for reviews of your products or services
- People who want to reach you for a sale
Tips for deciding whether to create a landing page
The best way to decide whether you need a landing page is to determine whether it can help you achieve your business goals.
Explore your needs and goals
If you want to build brand awareness, a landing page may not be the best option.
If you want to drive sales or lead generation, you may want to create a landing page.
The main benefit of a landing page is that it gives you the ability to focus your message.
You can design a landing page around a specific product or service and highlight the benefits that most appeal to your target audience.
Landing pages are also helpful if you want to collect data about your customers.
You can create a form on your landing page that allows you to collect contact information from your customers.
Landing pages are where you send audiences coming from your paid advertising campaigns.
You can find more information about online advertising and its benefits here.
Do you need a landing page if you have a website?
A landing page is possible within a website, but it does not need a website to exist.
The main differences between these are the ability of a landing page to focus a person on the page’s desired action.
I am an entrepreneur and co-founder at PicketMaze. I specialize in search engine optimization and digital marketing.